Bloom Outdoor Furniture, a global brand of luxury outdoor furniture, partnered with FM Solutions to develop a custom-built e-commerce system optimized for international scalability and deep FileMaker integration. The new platform supports multiple regions and languages, allowing each market to define its own pricing, tax rules, discounts, and localized content.

A powerful admin panel enables Bloom’s team to manage nearly all aspects of the website — from product details and translations to regional SEO settings — ensuring full flexibility without developer intervention.

Built on ASP.NET Core and hosted on Microsoft Azure, the system leverages Azure SQL for structured data management, Azure Blob Storage for media handling, and ASP.NET Core Identity for secure authentication. The integrated localization middleware provides seamless language switching, while dynamic routing and region rewrites allow smooth expansion into new markets.

Through an advanced FileMaker synchronization layer, every online order is instantly transmitted to Bloom’s production system in Indonesia. This ensures immediate factory visibility, streamlining logistics and shortening delivery times.

With its combination of scalable architecture, regional customization, and real-time synchronization, the Bloom platform represents a future-ready e-commerce solution that unites design, technology, and global efficiency.